Twitter ... the idea of tweets

In 2006, Twitter co-founder Jack Dorsey had an idea - to create an SMS-based communication platform where friends could follow each other by updating statuses. However, at the beginning, Twitter was an idea too similar to texting. The idea has evolved largely thanks to brainstorming with co-founder Evan Williams. On March 21, 2006, Jack posted his first tweet which read: "just configuring twttr". Twitter saw a surge at the South By Southwest Interactive conference in 2007, during which over 60,000 tweets were sent. The Twitter team took advantage of the conference to start growing their user base.

Twitter started out as an SMS-based platform, so the 140 character limit was initially just a necessity - it was mobile operators who imposed the limit, not Twitter. However, when Twitter became an online platform, they held the limit simply because it was in line with Twitter's branding - Twitter is a platform that aims to create content for our current world- full of technology, but with attention deficit.

Twitter has grown exponentially over the past 10 years. Its goal is ultimately to spread the word quickly - although this information is not always serious (like Kim Kardashian's thoughts on makeup), and sometimes quite the opposite (like when Iranian protesters used Twitter to organize marches). In many ways, Twitter has both limitless importance and immeasurable potential. He can connect you with someone in Thailand as soon as he can introduce a neighbour from the neighbourhood. You can fill your channel with industry professionals, news sites, celebrities, comedians or friends. By enabling each user to tailor the content to their personal desires and interests, Twitter has successfully created a highly addictive platform.

Twitter is a social networking site and its main goal is to enable people to share their thoughts with a large audience. Twitter allows users to discover stories about today's news and events, follow famous people or simply communicate with friends. Additionally, PR teams and marketers can use Twitter to increase brand awareness and build their audience network.

Just for real?

Twitter is a modern square where many voices discuss, debate and share their views. Media individuals, politicians and the public turn to social networks for real-time information and response. But compared to the general public, which votes are represented on Twitter?

To investigate this question, Pew Research Center conducted a nationwide representative survey of 2,791 adult Twitter users in the US who were ready to share their channels on Twitter. The design of this survey provides a unique opportunity to measure the traits and attitudes of Twitter users in the United States.

The analysis shows that 22% of American adults who use Twitter are in the general population in some respects but not in others. Twitter users are younger, identify themselves as Democrats more often, are better educated, and have higher incomes than US adults in general. Twitter users also differ from the wider population on some key social issues. For example, Twitter users are slightly more likely to say that immigrants strengthen rather than weaken a country, and see evidence of race and gender inequality in society. But when it comes to other topics, the views of Twitter users are not dramatically different from that of all US adults.

In addition to revealing these differences between Twitter users and the population as a whole, this analysis also highlights considerable variability among Twitter users themselves. Median users only tweet twice a month but a small group of extremely active Twitter users publish posts with much more regularity. As a result, most of the content posted on Twitter comes from a small number of authors. The 10% of users who are the most active in tweeting account for 80% of all tweets created by US users.

Online debates and discussions

Every year, Twitter provides a summary of the most popular tweets and trends, including the most liked tweets, the most retweeted comments, the most commented movies and shows. "It's a new day in America," tweet by 46 US President Joe Biden, with 4 million likes, is the most loved tweet of 2021. Right after that, the second most popular tweet comes from BTS, a Korean boy band with a strong fan base all over the world. In third place we have a tweet from Twitter itself, saying "hello literally everyone". Twitter posted this tweet in October 2021 when Facebook and its apps stopped working for 6 hours, causing everyone to switch to Twitter.

Most of the films in question in 2021 include several classics such as Spider-Man, Godzilla vs Kong, or Shrek. Shrek was the most talked about movie of 2021, but Black Panther has also become a trend, mainly due to the sudden death of actor Chadwick Boseman,

The most tweeted TV show in 2021 was the reality show Big Brother Brazil, the second place for the most tweeted TV show went to a Japanese anime called Jujutsu Kaisen, and the third place went to the series Squid Game.

Using ranges

Whether it's pop culture, local or global news, work, online learning or brands, Twitter is a powerful social networking tool and search engine where you can usually find the latest information on practically any topic. This also includes updates from companies and brands that consumers care about.

Companies such as Webinar Universe, can work on Twitter to engage users and followers, increase brand awareness, increase conversions and more. Twitter makes it easy to distribute your content. And there are over 326 million monthly Twitter users worldwide who can share this content. The Twitter Marketing Strategy is a plan focused on creating, publishing and distributing content to buyers, audiences and followers via a social media platform. The goal of this type of strategy is to attract new followers and leads, increase conversions, improve brand recognition and increase sales. Creating a Twitter Marketing Strategy will follow the same steps as for creating.

When someone looks at a brand's Twitter profile, the marketer wants the user to automatically know it belongs to that brand. This means that he should customize and tag the Twitter profile with his logo, colors and other recognizable details that should be included in the communication.

• Nick: nick on Twitter is the username (for example @webinaruniverse) - should contain the brand name so that followers, customers and fans can easily search for it on the platform.
• Heading: in the Twitter profile it is the background image. You can create a unique image for your header, use your logo or other brand image.
• Profile photo Represents every move, interaction, post and tweet of the company on the platform. This is the image that sits above the biography and may include a logo, company initials, or a picture of the CEO.
• Bio: Twitter biography provides everyone who visits the profile with a brief synopsis of what they see in 160 characters or less. May contain a brand mission statement, a note about what the company does, or something fun and addictive.
• Website address: location where you can put your URL to forward traffic directly to your site.

Other useful tools include lists. List is an organized group of Twitter accounts that you put into specific categories. For example, you can add training platforms, the best marketing experts, the best webinars, and more. You can also schedule and organize a Twitter chat to engage your followers, discuss a topic, create a sense of community, and ask your audience for their views or contributions to something the brand is working on.

To arrange a Twitter chat (or TweetChat), select a subject, set the time and date for the chat, and create a chat hashtag. You can share this information with your followers in a tweet, on your website, in your Twitter bio, and anywhere else.

Anyone who wants to participate in a Twitter chat should be able to view all the answers, questions and comments on the topic chosen by searching through a unique hashtag as well as sharing their own comments and thoughts by adding a hashtag to their tweets. Twitter chats promote interaction and engagement on the profile and encourage people to talk about the brand. It also creates a more personal experience between your audience and your brand.

Advertising via Twitter is a great way to reach your audience. This will make your tweets easily discoverable by thousands of people, which will help you increase your influence and followers. You can do it with the help of promoted tweets or Twitter ads.

Promoted tweets make your tweets appear in specific users' Twitter streams or Twitter search results. This is a great option for anyone looking to attract more people to a specific website. Twitter ads is the solution if the brand uses different types of tweets to achieve one goal for their business. This is the perfect option if you want to significantly increase your follower base and brand awareness through the platform.

Whether you only use Twitter privately or create campaigns, it is definitely a unique and worth considering tool for building a community, learning about trends and exchanging ideas with others!