Positioning ... manual?

Are tools necessary for positioning? In theory, all activities can be done manually. For example, one of the most important activities in positioning is the acquisition of external links. These are links that lead to the positioned page from other sites. How do you acquire them manually? The easiest way is to search for websites that are thematically similar to the subject of the page. Then you should ask the owners of the sites for the possibility to place your link there.

Directories, which are collections of sites to which you can add your link either paid or free, used to be popular. The sole purpose of directories was to be a collection of links to many sites from a wide variety of industries. Nowadays, links acquired in this way are of no particular value, and you can even get banned by Google for doing so. This is because some directories have a bad reputation.

The same is true of adding internal links, i.e. those within a page. They are not so important for SEO in themselves, but they help users find their way around the site and make them spend more time there. Doing this without the right tools to make the job easier can prove too time-consuming.

Manually searching for sites to link to is time-consuming and labour-intensive, and does not always yield the best results. It is therefore better to use special tools that facilitate the search for platforms and the linking itself.

Positioning manually and controlling the effects of the work for one site is possible, but it becomes problematic with several sites. To have better control over the process and to be sure that everything is going as it should, it is worth using the right tools.

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Automated linkbuilding

Linkbuilding consists of acquiring links from other sites to the positioned page. It is therefore about external links. These should come from valuable sites, i.e. sites that contain audience-friendly material and are not just a collection of links to many different sites.

How important is this for SEO? Firstly, it allows you to increase the number of visits to your website, because the user will come to it from different places on the web. This increases the chance of attracting new customers. And secondly, it will positively influence the position of the website in search results. Can links be acquired manually? Yes, but this is inefficient. It is better to use the right tools.

The first of these is Ahrefs. It has a built-in linkbuilding module that helps you assess link quality or trust levels. It can be used to carry out a quick analysis of external links, which makes work easier and faster.

Clusteric allows you to carry out link analysis and control linking. It is easy to check whether new links are appearing and what quality they are. Poor-quality links, so-called spam links from untrusted sites, may appear. These should be removed, as they have a negative effect on SEO.

Majestic helps you find the right place to link. With this tool you can check link parameters such as TrustFlow. This indicator shows whether a site is credible. Citation Flow, on the other hand, indicates whether a site has a lot of external links. The analysis can be carried out in bulk by checking multiple domains.

ZennoPoster facilitates linking and the search for relevant link sites, thematically linked to the site. It can also be used to add posts to forums or pages.

Xneolinks allows you to easily automate the addition of links to sites such as forums, blogs, guest books or social media. It allows you to publish articles with links to your website. It works by emulating human behaviour, such as opening a page, entering text or mouse clicks. Want to learn more? Check out what the Webinar Universelearning platform offers you. User reviews point to an interesting offer and attractive training courses.

Automated tracking

The aim of positioning is to ensure that a website ranks as high as possible in the search results for selected key phrases. However, the position of a website changes over time, depending on the actions of the positioner, but also the competition. Therefore, it is necessary to constantly monitor the situation. It is not difficult to do this manually for a single site, but the problem arises when there are more sites. Manually controlling the progress and position of a site takes a lot of time and is not highly effective. It is better to use the right tools.

One of these is Seo-Stat. It is a free position monitor that allows you to check 20 phrases and various parameters of a site, such as the number of links or pagerank. So you can see in real time how your site is performing for a particular phrase.

Semstorm also offers the option of monitoring positions. Selected keywords are checked using browsers so that Google shows the data as it does to other Internet users. You can check the visibility of a page from anywhere. Furthermore, the tool also offers a competitive analysis.

Google Search Console allows you to monitor the position of your website for various phrases. It is a free tool, but offers many possibilities. Importantly, Google Search Console allows you to see what phrases users are searching for on a particular page. It may not be optimised for these words - you can use this knowledge.

Automated analysis

Website traffic analysis is one of the basic elements of an SEO audit. It provides information on whether the actions carried out are bringing results. The analysis also provides a lot of data to improve the strategy and, above all, to check whether the chosen SEO plan is effective. In order to accurately perform the analysis, you need the right tools. Google Analytics is a free tool from Google that provides a wealth of data on website traffic. You can see which devices users access the site from most often, how much time they spend on the site and which sub-pages they visit. To obtain information, you need to link the tool to your website. Ahrefs works in a similar way, except that it also allows you to perform a traffic analysis for your competitors.

Importantly, the programme distinguishes whether traffic comes from organic results, i.e. from web searches, or from paid traffic, i.e. from advertisements. There is information about the sub-pages generating the most traffic, users from mobile devices or key phrases that increase traffic to the website.

Seostation also allows you to check your website traffic. You can see where users are coming from and examine traffic by location, maps and mobile devices. The tool will automatically, every day, check the positions of the pages and phrases you have added.

Automated sense

Manual positioning is not the best solution in the long run. It is easy to get lost in the array of data from which you have to draw conclusions. In addition, checking traffic, the position of a page for a given keyword or checking links takes a lot of time. The right tools significantly speed up and facilitate the SEO process.

Modern SEO means working with tools. They allow not only the selection of appropriate keywords, but also the ongoing monitoring of the effects of the actions carried out. This is an effective and time-efficient solution.