Blog

• Social media - how to make a name for yourself on social networks

  23-12-2022

  Social media has become an integral part of our lives. It is here that we make contact with new people and maintain relationships with those we have already met. We view and post photos of trips, important events. Brands are also present on social media. This is an effective channel to reach new audiences. However, the condition is to gather around the profile people interested in the published materials. But how do you do it? And is it possible to run a business these days without using social media?

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• What next ... how to rebuild a brand after a crisis?

  09-12-2022

  It is said that mistakes are made by everyone. Anyone can make a mistake, do something wrong. In the case of a company, a mistake can cost it its good image. Crises make customers turn away from a brand, lose trust in it and are less likely to use its services. Does this mean that one crisis equals the downfall of a company? Is there any way to rebuild a positive brand reputation and keep customers coming back?

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• Public relations - Your face and your image

  02-12-2022

  Public relations in a nutshell can be described as a way of managing the flow of information. The data goes to customers, the audience, just as in advertising. The message also goes to the local community and the organisation's employees. To get this information to the right group, you need public relations tools that are tailored to the recipient. This is because information will reach the company's team differently and customers differently.

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• Hater … a threat to the company

  25-11-2022

  Hating is a popular phenomenon online. It focuses on ordinary internet users, those who post pictures or posts on their social media. However, hater is not only a problem for internet users. It is also a threat to businesses. A person who writes malicious comments does not just offend people, but can also seriously jeopardise a brand's image. What exactly is hate directed at companies and how can you protect yourself against it?

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• Hater ... a danger to people

  18-11-2022

  Unkind comments online are not just unsympathetic opinions expressed by different people. Hate is a dangerous phenomenon. An increase in negative posts against one person can cause a lot of trouble. Some people do not take what others write online personally. However, there are some people with delicate characters and insecurities who are strongly influenced by hate. For this reason, it is a danger - this phenomenon can lead to problems.

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• A dangerous phenomenon - hating

  11-11-2022

  Hate is not just ordinary online comments. They are unfavourable, unkind, often rude and vulgar statements. They are intended to upset, annoy or upset the recipient. Many people are not bothered by such opinions. Others, however, take them personally. Hate speech is therefore a dangerous phenomenon. It can grow to enormous proportions and lead to problems, especially for more sensitive people. What exactly is hating and how can you recognise it?

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• Social media and hating

  04-11-2022

  Hate speech, negative comments... It's a common phenomenon online. Many people call them the expression of one's own opinion and opinion. However, the line between one and the other is often quite thin. Hate speech can be particularly intense on social media or in comments under articles on the internet. What are the characteristics of hating?

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• Social media - the effectiveness of responding to comments

  10-09-2022

  The peculiarity of social media is that everything happens quickly. The basis of the operation of any social media platform is contact with the audience, which has the opportunity to comment on materials inserted by creators. The traffic under the posts of major companies is sometimes huge. There are questions, requests, ordinary comments, but also unfavorable opinions. They don't always come from actually disgruntled people, but often one post of this type can have a snowball effect. Want to learn more about social media, relationships and image? Check out the training platform and discover interesting courses. Webinar Universe's platform is the place to check out

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• Content marketing - running Twitch

  03-09-2022

  The Internet is constantly changing. New platforms are emerging, and the way we consume content online is undergoing constant transformation. It used to be that blogs were the most popular. Today we are moving from long articles to shorter posts, photos and short videos on Facebook, Instagram or TikTok. A different medium, however, is Twitch, which is the world's most popular live streaming platform. On this platform, what matters is the "here and now", real-time communication. How to run Twitch and what distinguishes this portal? If you want to learn more about content marketing and its forms, look for courses on the training platform. Sites like Webinar Universe are a treasure trove of knowledge on many topics.

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