Blog

• E-marketing – a world of great opportunities

  19-12-2021

  Marketing activities can be seen anywhere we look. All businesses want to reach as many potential customers as possible and increase sales of their products or services. Over the years, marketers' methods have changed considerably, but their goal is still the same – to gain new customers and retain the current ones. The goal of marketing, both traditional and e-marketing, is first and foremost to build consumer awareness that will be associated with a particular brand, product or service. A variety of techniques and activities are used for this purpose, and they have changed a lot over the years.

  Read more
• The brand and your customer

  12-12-2021

  A strong brand is a base of the functioning of the company. It’s its identity, it influences its recognizability among the customers, the sale of products and services but most of all – incredibly facilitates further development. In times when the competition is rather huge, a strong brand is a guarantee of profits.

  Read more
• Marketing... sales and advertising

  05-12-2021

  We see advertising anywhere we look. Its message is simple – it consists primarily in praising the virtues of products or services, highlighting their advantages so as to encourage customers to buy them. Currently, there are many different forms of advertising, as it is not limited to television or radio clips, but it is also prevalent on the Internet. It could be said that advertising has become a part of the modern world.

  Read more
• Learning is the key to development – training platforms

  29-11-2021

  It is said that learning is the key to success. Many of us no longer have the desire to learn new things on completing our education. However, we should remember that lifelong learning has numerous advantages – it helps us develop, trains our memory and... improves our mood. By constantly expanding our knowledge and acquiring new skills, we gain a lot of benefits. Are you wondering if it's too late to start learning, or maybe it's too early?

  Read more