• Positioning - the role of tools part I


    Positioning is a process that takes a lot of time and also requires various activities. Sometimes it becomes problematic to monitor the results on your own. What helps here are tools that not only allow you to check your progress, but also help you to develop your next action steps. How big a role do they play in positioning? How do they help? Which tools are worth using?

  • Content marketing - driving Foursquare


    Content marketing is a marketing strategy that involves the creation and distribution of valuable, engaging content. It helps to build a positive corporate image, increase recognition and influence audiences. Content marketing uses various channels such as blogs, articles, podcasts, videos, infographics and social media. These days, social media is one of the more popular places where companies actively promote themselves. And while probably nothing beats TikTok, there are other platforms that stand out for their original work. One of these is Foursquare.

  • Positioning - create secure external linking


    Positioning is very important. The high position of a website in the search results helps to attract new customers. It also affects brand recognition and credibility. If a company appears high when a particular keyword is typed in, recipients consider it trustworthy and professional. In order to position a website well, several different actions need to be combined. One of these is external linking. What does this consist of?

  • Positioning - create secure internal linking


    Web positioning consists of a whole group of activities. They are aimed at increasing the visibility of a website in a search engine after entering a given keyword. The aim is to make sure that the user, after entering the keyword, sees the website and visits it. For this to be possible, several different elements need to be combined. One of these is external linking. What exactly does this process involve?

  • Content marketing - running a SlideShare


    Content marketing comes in many forms, so you can easily tailor something to your expectations. Content marketing does not just include blog articles or social media posts. Content also includes YouTube videos or... multimedia presentations. But can they be shared online? Absolutely, there is even a special platform that allows you to publish your slides. We are talking about SlideShare. How do you manage your account on the portal to achieve the best results?

  • Positioning - the role of content marketing


    Content is a king - and for good reason. Well-crafted content provides information, influences brand promotion and increases brand awareness among potential customers. However, it has many more functions. One of them is to support positioning. This process plays a key role from the company's point of view. The higher the position in search results for a given query, the greater the chance that a user will find the page and perhaps take an action on it. Without valuable content, it is difficult to talk about effective SEO. So find out how content marketing supports this process.

  • Personal brand - sell yourself


    Do you offer services? Do you run a business and are keen to raise its profile, but under your name? The solution is to develop a personal brand. It's not just about name recognition or company name recognition, it's also about an image that will help you stand out in the market. Making sure it is positive will help you win new customers. How do you take care of your personal brand development?

  • Content marketing – running Quora


    Content marketing involves different types of content. It is not just blog articles or website content, although text is an excellent aid to SEO. Graphics or infographics are also part of content marketing, as are videos. Social media has long played an important role in marketing strategy, but it is not just about the most well-known portals such as Facebook, Instagram or TikTok. A rather non-obvious service seems to be Quora, a platform where you can ask and answer questions. Quora has interesting marketing potential. How can it be exploited?

  • Positioning - what to do to show up


    Advertising is a lever of commerce. However, its forms are changing over time, with the development of new technologies. In the past, advertising was mainly done through leaflets, banners and posters. The press, radio and television were also used. Today, it is widely recognised that the internet offers the opportunity to reach the largest audience and, importantly, from the right target group. However, internet marketing consists of a number of activities, one of which is positioning.