The Internet is constantly changing. New platforms are emerging, and the way we consume content online is undergoing constant transformation. It used to be that blogs were the most popular. Today we are moving from long articles to shorter posts, photos and short videos on Facebook, Instagram or TikTok. A different medium, however, is Twitch, which is the world's most popular live streaming platform. On this platform, what matters is the "here and now", real-time communication. How to run Twitch and what distinguishes this portal? If you want to learn more about content marketing and its forms, look for courses on the training platform. Sites like Webinar Universe are a treasure trove of knowledge on many topics.