• Positioning - the role of tools part II


    Positioning is a process that requires a lot of patience. You can't see the effects immediately, especially as it consists of many different activities. When improvements are made, they can be done more quickly. How big is the role of tools in positioning and what tasks do they help with

  • Social media marketing - what you need to know Part II


    Social media marketing is a type of marketing that uses social media. This is how companies achieve their business goals. Today, social media is one of the most effective and efficient ways to reach potential customers and build a lasting relationship with them. It is important to note that social media provides an opportunity to connect with customers - so it is not just about advertising. What else is worth knowing about social media marketing?

  • Positioning - the role of key phrases part II


    Well-chosen key phrases are one of the key parameters to pay attention to when positioning a website. However, it is important to choose ones that have potential and are not too competitive. They must also fit the theme of the site and, above all, help customers get answers to their questions. What else do you need to know about key phrases in order to use them properly for SEO?

  • Content marketing - running Tinder


    Content marketing is about creating and distributing content to encourage an audience to perform a specific action. It aims to interest the audience, rather than simply getting them to buy or use a particular service. Content takes the form of articles, videos, infographics, podcasts, webinars and social media posts. One of the more interesting applications that can be used in a content marketing strategy. In what way?

  • Social media marketing - what you need to know Part I


    Social media marketing is now one of the most important elements of marketing strategies. Social media is used by many people, giving you the opportunity to reach a wide audience with your message. What is important to know in order to create an effective social marketing strategy?

  • Positioning - the role of key phrases part I


    The aim of positioning is to promote a particular website in Google search. When a key phrase is typed in, the aim is for the page to be displayed as high as possible so that potential customers can easily find it. Positioning consists of a number of different activities, among which an important role is played by the right choice of key phrases.

  • Positioning - the role of tools part I


    Positioning is a process that takes a lot of time and also requires various activities. Sometimes it becomes problematic to monitor the results on your own. What helps here are tools that not only allow you to check your progress, but also help you to develop your next action steps. How big a role do they play in positioning? How do they help? Which tools are worth using?

  • Content marketing - driving Foursquare


    Content marketing is a marketing strategy that involves the creation and distribution of valuable, engaging content. It helps to build a positive corporate image, increase recognition and influence audiences. Content marketing uses various channels such as blogs, articles, podcasts, videos, infographics and social media. These days, social media is one of the more popular places where companies actively promote themselves. And while probably nothing beats TikTok, there are other platforms that stand out for their original work. One of these is Foursquare.

  • Positioning - create secure external linking


    Positioning is very important. The high position of a website in the search results helps to attract new customers. It also affects brand recognition and credibility. If a company appears high when a particular keyword is typed in, recipients consider it trustworthy and professional. In order to position a website well, several different actions need to be combined. One of these is external linking. What does this consist of?