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  • A born marketer - how to become one


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    The ever-changing work environment, technological developments, the emergence of new professions - all this means that it is no longer enough just to complete a degree to be successful. Additional commitment is needed, not only at work, but also in your personal life.

  • Brand vs. online reviews


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  • Internet - a global revolution


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  • Graphics on the Internet - types and dimensions


    The basis of Internet advertising is graphics. Of course - to be effective, both graphics and text must be coherent and encouraging, but it is the visual form that first attracts the attention of the recipient. When creating such an ad, you must remember that it should fit the theme and the product itself, but also that it should be matched to the format of the ad. Each medium has its own dimensions of graphics and requirements for creation. What are the types of graphics in the network and how do they differ from each other?

  • Content marketing - the revolution of the internet?


    Marketing has changed over the years. In the beginning, it was all about getting the customer interested in the product and encouraging them to buy it. The relationship between the company and the recipient was one-sided - the brand sent a message to the consumer, and the latter responded to it by buying the advertised product or not. The development of the Internet has forced some changes in the approach to promoting products and services. Internet marketing is mainly focused on valuable content, educating the customer, and building a mutual relationship - it is no longer just about advertising, but also about the customer's response.

  • Social media - the effectiveness of regular advertising


    Social media is based on two main pillars: regularly inserted, valuable content and paid advertising. It allows you to reach a wider audience and specifically to a selected target group. This makes advertising in social media very effective, but it needs to be well designed. Here also counts good quality content and above all knowledge of your product and the target group to which it is addressed.

  • Social media - the effectiveness of regular content

    in 02-01-2022

    Social media have become one of the main communication channels and ways to reach customers and fans of the brand. It is also one of the most popular elements of marketing communication, without which it is difficult to establish a relationship with the recipient. Because it is mainly about relationships. The essence of social media is to establish contact with customers or potential customers, and this contact, unlike classic advertising, can be mutual. However, in order to achieve the desired results, social media should be run with a cool head. One of the key rules here is regularity.