Sponsored article - a form of effective advertising
27-01-2023
A sponsored article is an excellent way to promote a company. It differs from classic advertising and has a chance to attract the recipient's attention, make him or her interested by a dose of factual knowledge instead of mere advertising slogans. Additionally, such an article positively influences the customer's perception of the brand. It can also increase traffic to the company's website. What exactly is a sponsored article and how does it help with advertising?