Blog

  • Public relations - Your face and your image

    02-12-2022

    Public relations in a nutshell can be described as a way of managing the flow of information. The data goes to customers, the audience, just as in advertising. The message also goes to the local community and the organisation's employees. To get this information to the right group, you need public relations tools that are tailored to the recipient. This is because information will reach the company's team differently and customers differently.

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  • Hater … a threat to the company

    25-11-2022

    Hating is a popular phenomenon online. It focuses on ordinary internet users, those who post pictures or posts on their social media. However, hater is not only a problem for internet users. It is also a threat to businesses. A person who writes malicious comments does not just offend people, but can also seriously jeopardise a brand's image. What exactly is hate directed at companies and how can you protect yourself against it?

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  • Hater ... a danger to people

    18-11-2022

    Unkind comments online are not just unsympathetic opinions expressed by different people. Hate is a dangerous phenomenon. An increase in negative posts against one person can cause a lot of trouble. Some people do not take what others write online personally. However, there are some people with delicate characters and insecurities who are strongly influenced by hate. For this reason, it is a danger - this phenomenon can lead to problems.

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  • A dangerous phenomenon - hating

    11-11-2022

    Hate is not just ordinary online comments. They are unfavourable, unkind, often rude and vulgar statements. They are intended to upset, annoy or upset the recipient. Many people are not bothered by such opinions. Others, however, take them personally. Hate speech is therefore a dangerous phenomenon. It can grow to enormous proportions and lead to problems, especially for more sensitive people. What exactly is hating and how can you recognise it?

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  • Social media and hating

    04-11-2022

    Hate speech, negative comments... It's a common phenomenon online. Many people call them the expression of one's own opinion and opinion. However, the line between one and the other is often quite thin. Hate speech can be particularly intense on social media or in comments under articles on the internet. What are the characteristics of hating?

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  • Social media - the effectiveness of responding to comments

    10-09-2022

    The peculiarity of social media is that everything happens quickly. The basis of the operation of any social media platform is contact with the audience, which has the opportunity to comment on materials inserted by creators. The traffic under the posts of major companies is sometimes huge. There are questions, requests, ordinary comments, but also unfavorable opinions. They don't always come from actually disgruntled people, but often one post of this type can have a snowball effect. Want to learn more about social media, relationships and image? Check out the training platform and discover interesting courses. Webinar Universe's platform is the place to check out

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  • Content marketing - running Twitch

    03-09-2022

    The Internet is constantly changing. New platforms are emerging, and the way we consume content online is undergoing constant transformation. It used to be that blogs were the most popular. Today we are moving from long articles to shorter posts, photos and short videos on Facebook, Instagram or TikTok. A different medium, however, is Twitch, which is the world's most popular live streaming platform. On this platform, what matters is the "here and now", real-time communication. How to run Twitch and what distinguishes this portal? If you want to learn more about content marketing and its forms, look for courses on the training platform. Sites like Webinar Universe are a treasure trove of knowledge on many topics.

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  • Content marketing - running Spotify and Tidal

    27-08-2022

    It used to be that almost everyone carried music players with them. Walkmans, discmans or mp3s accompanied many people in their daily lives, on the way to work or school. Over time, these devices were replaced by one thing - the smartphone. And in it many applications that allow you to listen to music at any time. It's not just YouTube anymore. Popular apps include Spotify and Tidal, which offer the ability to listen to songs without access to the network. These apps also increasingly feature original content, such as podcasts and audios. Want to learn more about modern media? Check out the offerings of the educational platform of your choice, such as the Webinar Universe platform. There you will find a lot of useful content and expand your knowledge.

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  • Content marketing - blogging

    20-08-2022

    Marketing is not just the creation of advertising slogans or campaign strategies to encourage customers to use a particular company's services or purchase a product. In fact, it's a complex concept that encapsulates just the aforementioned slogans and campaigns, but on the other hand it also includes content in the broadest sense. Content marketing is focused on building relationships with customers, gaining their trust and loyalty. Various types of content are helpful in this, from graphics, videos to classic blog posts. Because yes, blogs are still going strong and serve a much more important function in marketing strategy than you might think.

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