23-04-2022
In the democratizing arena that is the internet, starting your own brand is easier than ever. It often only takes a single viral post or an active media community to face thousands of followers. But no matter how many people read our posts, everyone makes mistakes sometimes, and internet users are increasingly likely to point them out and have higher expectations for accounts with larger audiences. How a brand or company handles (or fails to handle) the inevitable gaffe can often quickly determine its fate. So how do you not burn your brand and deal with crises? It's worth learning how to prepare a good plan, for example, using online training.