Positioning - the role of content marketing
10-03-2023
Content is a king - and for good reason. Well-crafted content provides information, influences brand promotion and increases brand awareness among potential customers. However, it has many more functions. One of them is to support positioning. This process plays a key role from the company's point of view. The higher the position in search results for a given query, the greater the chance that a user will find the page and perhaps take an action on it. Without valuable content, it is difficult to talk about effective SEO. So find out how content marketing supports this process.