Content marketing - blogging
20-08-2022
Marketing is not just the creation of advertising slogans or campaign strategies to encourage customers to use a particular company's services or purchase a product. In fact, it's a complex concept that encapsulates just the aforementioned slogans and campaigns, but on the other hand it also includes content in the broadest sense. Content marketing is focused on building relationships with customers, gaining their trust and loyalty. Various types of content are helpful in this, from graphics, videos to classic blog posts. Because yes, blogs are still going strong and serve a much more important function in marketing strategy than you might think.